This video started the same way all Ball Park Music videos start – drinking coffee and talking about internets. The difference with Nihilist is that we grabbed those internets and decided they should be the whole video. Inspired by Sam’s love of Nihilist Memes, we decided to go on a journey of the band’s internal monologue while recording. Fortunately guitarist Dean was filming the actual studio take used for the album, so we had a great base on which to annotate.
As different and experimental as Pariah before it, we were surprised and humbled by the overwhelmingly positive response to this rather silly departure from the regular format of Music Video.